后司街
标题:
[原创]旅游市场调查,给搞旅游的同行提供参考
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作者:
dingtiger
时间:
2006-4-26 00:17
标题:
[原创]旅游市场调查,给搞旅游的同行提供参考
<p style="MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 24pt; LINE-HEIGHT: 150%;"><b><span style="FONT-SIZE: 14pt; mso-bidi-font-size: 12.0pt;"><font face="宋体">二、国内旅游客源市场分析</font></span></b><span lang="EN-US"><br/><font size="3"><font face="宋体"> <b>1、国内旅游收入数据</b></font></font></span></p><table cellspacing="0" cellpadding="0" width="564" border="1" style="BORDER-RIGHT: medium none; BORDER-TOP: medium none; MARGIN-LEFT: 5.4pt; BORDER-LEFT: medium none; WIDTH: 423pt; BORDER-BOTTOM: medium none; BORDER-COLLAPSE: collapse; mso-border-alt: solid windowtext .5pt; mso-padding-alt: 0cm 5.4pt 0cm 5.4pt;"><tbody><tr style="HEIGHT: 30.75pt;"><td valign="top" width="96" style="BORDER-RIGHT: windowtext 0.5pt solid; PADDING-RIGHT: 5.4pt; BORDER-TOP: windowtext 0.5pt solid; PADDING-LEFT: 5.4pt; PADDING-BOTTOM: 0cm; BORDER-LEFT: windowtext 0.5pt solid; WIDTH: 72pt; PADDING-TOP: 0cm; BORDER-BOTTOM: windowtext 0.5pt solid; HEIGHT: 30.75pt; BACKGROUND-COLOR: transparent;"><p style="TEXT-INDENT: 24pt; LINE-HEIGHT: 150%;"><font face="宋体"> <span lang="EN-US"><br/> <p></p></span></font></p><p></p><p></p><p></p><p></p><p></p><p></p></td><td valign="top" width="156" style="BORDER-RIGHT: windowtext 0.5pt solid; PADDING-RIGHT: 5.4pt; BORDER-TOP: windowtext 0.5pt solid; PADDING-LEFT: 5.4pt; PADDING-BOTTOM: 0cm; BORDER-LEFT: #d4d0c8; WIDTH: 117pt; PADDING-TOP: 0cm; BORDER-BOTTOM: windowtext 0.5pt solid; HEIGHT: 30.75pt; BACKGROUND-COLOR: transparent; mso-border-left-alt: solid windowtext .5pt;"><p align="center" style="LINE-HEIGHT: 150%; TEXT-ALIGN: center;"><font face="宋体">市民及同比</font></p></td><td valign="top" width="156" style="BORDER-RIGHT: windowtext 0.5pt solid; PADDING-RIGHT: 5.4pt; BORDER-TOP: windowtext 0.5pt solid; PADDING-LEFT: 5.4pt; PADDING-BOTTOM: 0cm; BORDER-LEFT: #d4d0c8; WIDTH: 117pt; PADDING-TOP: 0cm; BORDER-BOTTOM: windowtext 0.5pt solid; HEIGHT: 30.75pt; BACKGROUND-COLOR: transparent; mso-border-left-alt: solid windowtext .5pt;"><p align="center" style="LINE-HEIGHT: 150%; TEXT-ALIGN: center;"><font face="宋体">农民及同比</font></p></td><td valign="top" width="156" style="BORDER-RIGHT: windowtext 0.5pt solid; PADDING-RIGHT: 5.4pt; BORDER-TOP: windowtext 0.5pt solid; PADDING-LEFT: 5.4pt; PADDING-BOTTOM: 0cm; BORDER-LEFT: #d4d0c8; WIDTH: 117pt; PADDING-TOP: 0cm; BORDER-BOTTOM: windowtext 0.5pt solid; HEIGHT: 30.75pt; BACKGROUND-COLOR: transparent; mso-border-left-alt: solid windowtext .5pt;"><p align="center" style="LINE-HEIGHT: 150%; TEXT-ALIGN: center;"><font face="宋体">全国及同比</font></p></td></tr><tr style="HEIGHT: 30.75pt;"><td valign="top" width="96" style="BORDER-RIGHT: windowtext 0.5pt solid; PADDING-RIGHT: 5.4pt; BORDER-TOP: #d4d0c8; PADDING-LEFT: 5.4pt; PADDING-BOTTOM: 0cm; BORDER-LEFT: windowtext 0.5pt solid; WIDTH: 72pt; PADDING-TOP: 0cm; BORDER-BOTTOM: windowtext 0.5pt solid; HEIGHT: 30.75pt; BACKGROUND-COLOR: transparent; mso-border-top-alt: solid windowtext .5pt;"><p style="TEXT-INDENT: 12pt; LINE-HEIGHT: 150%; mso-char-indent-count: 1.0; mso-char-indent-size: 12.0pt;"><font face="宋体">旅游人数</font></p></td><td valign="top" width="156" style="BORDER-RIGHT: windowtext 0.5pt solid; PADDING-RIGHT: 5.4pt; BORDER-TOP: #d4d0c8; PADDING-LEFT: 5.4pt; PADDING-BOTTOM: 0cm; BORDER-LEFT: #d4d0c8; WIDTH: 117pt; PADDING-TOP: 0cm; BORDER-BOTTOM: windowtext 0.5pt solid; HEIGHT: 30.75pt; BACKGROUND-COLOR: transparent; mso-border-left-alt: solid windowtext .5pt; mso-border-top-alt: solid windowtext .5pt;"><p style="LINE-HEIGHT: 150%;"><span lang="EN-US"><font face="宋体">4．96亿<span style="mso-spacerun: yes;"> </span>增8.1%</font></span></p></td><td valign="top" width="156" style="BORDER-RIGHT: windowtext 0.5pt solid; PADDING-RIGHT: 5.4pt; BORDER-TOP: #d4d0c8; PADDING-LEFT: 5.4pt; PADDING-BOTTOM: 0cm; BORDER-LEFT: #d4d0c8; WIDTH: 117pt; PADDING-TOP: 0cm; BORDER-BOTTOM: windowtext 0.5pt solid; HEIGHT: 30.75pt; BACKGROUND-COLOR: transparent; mso-border-left-alt: solid windowtext .5pt; mso-border-top-alt: solid windowtext .5pt;"><p style="LINE-HEIGHT: 150%;"><span lang="EN-US"><font face="宋体">7.16亿<span style="mso-spacerun: yes;"> </span>增11.4%</font></span></p></td><td valign="top" width="156" style="BORDER-RIGHT: windowtext 0.5pt solid; PADDING-RIGHT: 5.4pt; BORDER-TOP: #d4d0c8; PADDING-LEFT: 5.4pt; PADDING-BOTTOM: 0cm; BORDER-LEFT: #d4d0c8; WIDTH: 117pt; PADDING-TOP: 0cm; BORDER-BOTTOM: windowtext 0.5pt solid; HEIGHT: 30.75pt; BACKGROUND-COLOR: transparent; mso-border-left-alt: solid windowtext .5pt; mso-border-top-alt: solid windowtext .5pt;"><p style="LINE-HEIGHT: 150%;"><span lang="EN-US"><font face="宋体">12.12亿<span style="mso-spacerun: yes;"> </span>增10%</font></span></p></td></tr><tr style="HEIGHT: 30.75pt;"><td valign="top" width="96" style="BORDER-RIGHT: windowtext 0.5pt solid; PADDING-RIGHT: 5.4pt; BORDER-TOP: #d4d0c8; PADDING-LEFT: 5.4pt; PADDING-BOTTOM: 0cm; BORDER-LEFT: windowtext 0.5pt solid; WIDTH: 72pt; PADDING-TOP: 0cm; BORDER-BOTTOM: windowtext 0.5pt solid; HEIGHT: 30.75pt; BACKGROUND-COLOR: transparent; mso-border-top-alt: solid windowtext .5pt;"><p align="center" style="LINE-HEIGHT: 150%; TEXT-ALIGN: center;"><font face="宋体">旅游收入</font></p></td><td valign="top" width="156" style="BORDER-RIGHT: windowtext 0.5pt solid; PADDING-RIGHT: 5.4pt; BORDER-TOP: #d4d0c8; PADDING-LEFT: 5.4pt; PADDING-BOTTOM: 0cm; BORDER-LEFT: #d4d0c8; WIDTH: 117pt; PADDING-TOP: 0cm; BORDER-BOTTOM: windowtext 0.5pt solid; HEIGHT: 30.75pt; BACKGROUND-COLOR: transparent; mso-border-left-alt: solid windowtext .5pt; mso-border-top-alt: solid windowtext .5pt;"><p style="LINE-HEIGHT: 150%;"><span lang="EN-US"><font face="宋体">3656亿元</font></span></p></td><td valign="top" width="156" style="BORDER-RIGHT: windowtext 0.5pt solid; PADDING-RIGHT: 5.4pt; BORDER-TOP: #d4d0c8; PADDING-LEFT: 5.4pt; PADDING-BOTTOM: 0cm; BORDER-LEFT: #d4d0c8; WIDTH: 117pt; PADDING-TOP: 0cm; BORDER-BOTTOM: windowtext 0.5pt solid; HEIGHT: 30.75pt; BACKGROUND-COLOR: transparent; mso-border-left-alt: solid windowtext .5pt; mso-border-top-alt: solid windowtext .5pt;"><p style="LINE-HEIGHT: 150%;"><span lang="EN-US"><font face="宋体">1630亿元</font></span></p></td><td valign="top" width="156" style="BORDER-RIGHT: windowtext 0.5pt solid; PADDING-RIGHT: 5.4pt; BORDER-TOP: #d4d0c8; PADDING-LEFT: 5.4pt; PADDING-BOTTOM: 0cm; BORDER-LEFT: #d4d0c8; WIDTH: 117pt; PADDING-TOP: 0cm; BORDER-BOTTOM: windowtext 0.5pt solid; HEIGHT: 30.75pt; BACKGROUND-COLOR: transparent; mso-border-left-alt: solid windowtext .5pt; mso-border-top-alt: solid windowtext .5pt;"><p style="LINE-HEIGHT: 150%;"><span lang="EN-US"><font face="宋体">5286亿元<span style="mso-spacerun: yes;"> </span>增12.2%</font></span></p></td></tr><tr style="HEIGHT: 30.75pt;"><td valign="top" width="96" style="BORDER-RIGHT: windowtext 0.5pt solid; PADDING-RIGHT: 5.4pt; BORDER-TOP: #d4d0c8; PADDING-LEFT: 5.4pt; PADDING-BOTTOM: 0cm; BORDER-LEFT: windowtext 0.5pt solid; WIDTH: 72pt; PADDING-TOP: 0cm; BORDER-BOTTOM: windowtext 0.5pt solid; HEIGHT: 30.75pt; BACKGROUND-COLOR: transparent; mso-border-top-alt: solid windowtext .5pt;"><p align="center" style="LINE-HEIGHT: 150%; TEXT-ALIGN: center;"><font face="宋体">人均花费</font></p></td><td valign="top" width="156" style="BORDER-RIGHT: windowtext 0.5pt solid; PADDING-RIGHT: 5.4pt; BORDER-TOP: #d4d0c8; PADDING-LEFT: 5.4pt; PADDING-BOTTOM: 0cm; BORDER-LEFT: #d4d0c8; WIDTH: 117pt; PADDING-TOP: 0cm; BORDER-BOTTOM: windowtext 0.5pt solid; HEIGHT: 30.75pt; BACKGROUND-COLOR: transparent; mso-border-left-alt: solid windowtext .5pt; mso-border-top-alt: solid windowtext .5pt;"><p style="LINE-HEIGHT: 150%;"><span lang="EN-US"><font face="宋体">737.12元</font></span></p></td><td valign="top" width="156" style="BORDER-RIGHT: windowtext 0.5pt solid; PADDING-RIGHT: 5.4pt; BORDER-TOP: #d4d0c8; PADDING-LEFT: 5.4pt; PADDING-BOTTOM: 0cm; BORDER-LEFT: #d4d0c8; WIDTH: 117pt; PADDING-TOP: 0cm; BORDER-BOTTOM: windowtext 0.5pt solid; HEIGHT: 30.75pt; BACKGROUND-COLOR: transparent; mso-border-left-alt: solid windowtext .5pt; mso-border-top-alt: solid windowtext .5pt;"><p style="LINE-HEIGHT: 150%;"><span lang="EN-US"><font face="宋体">227.62元</font></span></p></td><td valign="top" width="156" style="BORDER-RIGHT: windowtext 0.5pt solid; PADDING-RIGHT: 5.4pt; BORDER-TOP: #d4d0c8; PADDING-LEFT: 5.4pt; PADDING-BOTTOM: 0cm; BORDER-LEFT: #d4d0c8; WIDTH: 117pt; PADDING-TOP: 0cm; BORDER-BOTTOM: windowtext 0.5pt solid; HEIGHT: 30.75pt; BACKGROUND-COLOR: transparent; mso-border-left-alt: solid windowtext .5pt; mso-border-top-alt: solid windowtext .5pt;"><p style="LINE-HEIGHT: 150%;"><span lang="EN-US"><font face="宋体">436.13元</font></span></p></td></tr><tr style="HEIGHT: 30.75pt;"><td valign="top" width="96" style="BORDER-RIGHT: windowtext 0.5pt solid; PADDING-RIGHT: 5.4pt; BORDER-TOP: #d4d0c8; PADDING-LEFT: 5.4pt; PADDING-BOTTOM: 0cm; BORDER-LEFT: windowtext 0.5pt solid; WIDTH: 72pt; PADDING-TOP: 0cm; BORDER-BOTTOM: windowtext 0.5pt solid; HEIGHT: 30.75pt; BACKGROUND-COLOR: transparent; mso-border-top-alt: solid windowtext .5pt;"><p style="TEXT-INDENT: 24pt; LINE-HEIGHT: 150%;"><font face="宋体">总收入</font></p></td><td valign="top" width="468" colspan="3" style="BORDER-RIGHT: windowtext 0.5pt solid; PADDING-RIGHT: 5.4pt; BORDER-TOP: #d4d0c8; PADDING-LEFT: 5.4pt; PADDING-BOTTOM: 0cm; BORDER-LEFT: #d4d0c8; WIDTH: 351pt; PADDING-TOP: 0cm; BORDER-BOTTOM: windowtext 0.5pt solid; HEIGHT: 30.75pt; BACKGROUND-COLOR: transparent; mso-border-left-alt: solid windowtext .5pt; mso-border-top-alt: solid windowtext .5pt;"><p style="TEXT-INDENT: 24pt; LINE-HEIGHT: 150%;"><span lang="EN-US"><font face="宋体">7686亿元<span style="mso-spacerun: yes;"> </span>增12.4%</font></span></p></td></tr></tbody></table><p style="MARGIN: 0cm 0cm 0pt; LINE-HEIGHT: 150%;"><span lang="EN-US"><font size="3"><font face="宋体"> <p></p></font></font></span></p><p></p><p></p><p></p><p></p><p></p><p></p><p style="MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 24pt; LINE-HEIGHT: 150%;"><font size="3"><font face="宋体"> <b><span lang="EN-US">2、“十一”黄金周旅游统计 <p></p></span></b></font></font></p><p></p><p></p><p></p><p></p><p></p><p></p><p style="MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 24pt; LINE-HEIGHT: 150%; mso-char-indent-count: 2.0; mso-char-indent-size: 12.0pt;"><font size="3"><span style="mso-bidi-font-size: 10.0pt; mso-ascii-font-family: Verdana; mso-hansi-font-family: Verdana;"><font face="宋体">据国家统计局和国家旅游局统计，</font></span><span lang="EN-US" style="FONT-FAMILY: Verdana; mso-bidi-font-size: 10.0pt;">“</span><span style="mso-bidi-font-size: 10.0pt; mso-ascii-font-family: Verdana; mso-hansi-font-family: Verdana;"><font face="宋体">十一</font></span><span lang="EN-US" style="FONT-FAMILY: Verdana; mso-bidi-font-size: 10.0pt;">”</span><span style="mso-bidi-font-size: 10.0pt; mso-ascii-font-family: Verdana; mso-hansi-font-family: Verdana;"><font face="宋体">黄金周期间全国共接待旅游者</font></span><span lang="EN-US" style="FONT-FAMILY: Verdana; mso-bidi-font-size: 10.0pt;">1.11</span><span style="mso-bidi-font-size: 10.0pt; mso-ascii-font-family: Verdana; mso-hansi-font-family: Verdana;"><font face="宋体">亿人次，同比增长</font></span><span lang="EN-US" style="FONT-FAMILY: Verdana; mso-bidi-font-size: 10.0pt;">10.5%</span><span style="mso-bidi-font-size: 10.0pt; mso-ascii-font-family: Verdana; mso-hansi-font-family: Verdana;"><font face="宋体">；实现旅游收入</font></span><span lang="EN-US" style="FONT-FAMILY: Verdana; mso-bidi-font-size: 10.0pt;">463</span><span style="mso-bidi-font-size: 10.0pt; mso-ascii-font-family: Verdana; mso-hansi-font-family: Verdana;"><font face="宋体">亿元，同比增长</font></span><span lang="EN-US" style="FONT-FAMILY: Verdana; mso-bidi-font-size: 10.0pt;">16.6%</span><span style="mso-bidi-font-size: 10.0pt; mso-ascii-font-family: Verdana; mso-hansi-font-family: Verdana;"><font face="宋体">。其中，过夜旅游者为</font></span><span lang="EN-US" style="FONT-FAMILY: Verdana; mso-bidi-font-size: 10.0pt;">2858</span><span style="mso-bidi-font-size: 10.0pt; mso-ascii-font-family: Verdana; mso-hansi-font-family: Verdana;"><font face="宋体">万人次，同比增长</font></span><span lang="EN-US" style="FONT-FAMILY: Verdana; mso-bidi-font-size: 10.0pt;">7.6%</span><span style="mso-bidi-font-size: 10.0pt; mso-ascii-font-family: Verdana; mso-hansi-font-family: Verdana;"><font face="宋体">；一日游游客为</font></span><span lang="EN-US" style="FONT-FAMILY: Verdana; mso-bidi-font-size: 10.0pt;">8284</span><span style="mso-bidi-font-size: 10.0pt; mso-ascii-font-family: Verdana; mso-hansi-font-family: Verdana;"><font face="宋体">万人次，同比增长</font></span><span lang="EN-US" style="FONT-FAMILY: Verdana; mso-bidi-font-size: 10.0pt;">11.5%</span><font face="宋体"><span style="mso-bidi-font-size: 10.0pt; mso-ascii-font-family: Verdana; mso-hansi-font-family: Verdana;">。</span><b><span lang="EN-US" style="FONT-SIZE: 14pt; BACKGROUND: #d9d9d9; FONT-FAMILY: Verdana; mso-bidi-font-size: 10.0pt; mso-shading: white; mso-pattern: gray-15 auto;"><br/> <p></p></span></b></font></font></p><p></p><p></p><p></p><p></p><p></p><p></p><p style="MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 24pt; LINE-HEIGHT: 150%;"><font size="3"><b><span style="mso-bidi-font-size: 10.0pt; mso-ascii-font-family: Verdana; mso-hansi-font-family: Verdana;"><font face="宋体">三、旅游市场调研分析</font></span></b><b><span lang="EN-US" style="FONT-FAMILY: Verdana; mso-bidi-font-size: 10.0pt;">(</span></b><b><span style="mso-bidi-font-size: 10.0pt; mso-ascii-font-family: Verdana; mso-hansi-font-family: Verdana;"><font face="宋体">沿海城市调查</font></span></b><b><span lang="EN-US" style="FONT-FAMILY: Verdana; mso-bidi-font-size: 10.0pt;">) <p></p></span></b></font></p><p></p><p></p><p></p><p></p><p></p><p></p><p style="MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 24pt; LINE-HEIGHT: 150%;"><b><span lang="EN-US"><font size="3"><font face="宋体">1、人们更喜欢自然景观 <p></p></font></font></span></b></p><p></p><p></p><p></p><p></p><p></p><p></p><p style="MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 24pt; LINE-HEIGHT: 150%; mso-char-indent-count: 2.0; mso-char-indent-size: 12.0pt;"><span style="mso-bidi-font-size: 9.0pt;"><font size="3"><font face="宋体">旅游地类型的调查，<span lang="EN-US"> 60％选择名胜古迹，50％选择名山大川，49.2％选择异域风光，32.1％选择民族风情园，23％选择原始风貌；而选择城市商业区和公园、园林景区的分别占27.1％和19％。这说明，人们对自然景观的喜爱程度要高于人造景观。 <p></p></span></font></font></span></p><p></p><p></p><p></p><p></p><p></p><p></p><p style="MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 24pt; LINE-HEIGHT: 150%;"><font size="3"><font face="宋体">在人们日后向往出游的<span lang="EN-US">3处旅游景点的选择方面，60％选择北京和华北山川；48.7％选择广东、海南、港澳地区；48.2％选择新疆、西藏、青海、内蒙古；选择三峡、湖南、湖北，华东的秀丽山水和云南、贵州、四川的分别占18.1％、17.7％和15.8％；在消费水平较高的国外游方面，21.7％选择北美、欧洲，17.7％选择东南亚。 <b><br/> <p></p></b></span></font></font></p><p></p><p></p><p></p><p></p><p></p><p></p><p style="MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 24.1pt; LINE-HEIGHT: 150%; mso-char-indent-count: 2.0; mso-char-indent-size: 12.05pt;"><b><font size="3"><font face="宋体">分析：选择华东的秀丽山水占<span lang="EN-US">17.7%,说明华东山水还要大力加强营销宣传，以激发游客的向往之情。 <span style="mso-spacerun: yes;"> </span><p></p></span></font></font></b></p><p></p><p></p><p></p><p></p><p></p><p></p><p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 24.1pt; LINE-HEIGHT: 150%; mso-char-indent-count: 2.0; mso-char-indent-size: 12.05pt;"><b><span lang="EN-US" style="FONT-SIZE: 12pt; mso-bidi-font-size: 9.0pt;"><font face="Times New Roman"> <p></p></font></span></b></p><p></p><p></p><p></p><p></p><p></p><p></p>
[此贴子已经被作者于2006-5-24 12:31:36编辑过]
作者:
一诺千金
时间:
2006-4-26 00:26
<p>呵呵</p><p>做生意了！</p>
作者:
ttchl
时间:
2006-4-26 02:01
不看也罢，没有兴趣
作者:
y00100
时间:
2006-5-20 10:28
<p>呀</p><p>怎么购买不了啊？</p>
作者:
魅力巫婆
时间:
2006-5-24 02:36
晕 有钱也买不了
作者:
dingtiger
时间:
2006-5-24 20:36
<p>如何取消限制？对各位造成的麻烦，大大的道歉！</p>
作者:
ayitha
时间:
2006-5-25 03:32
提示:
作者被禁止或删除 内容自动屏蔽
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