(重发）旅游市场的分析

dingtiger · 发表于 2006-5-26 23:33:00

二、国内旅游客源市场分析 　　1、国内旅游收入数据<table cellspacing="0" cellpadding="0" width="564" border="1" style="BORDER-RIGHT: medium none; BORDER-TOP: medium none; MARGIN-LEFT: 5.4pt; BORDER-LEFT: medium none; WIDTH: 423pt; BORDER-BOTTOM: medium none; BORDER-COLLAPSE: collapse; mso-border-alt: solid windowtext .5pt; mso-padding-alt: 0cm 5.4pt 0cm 5.4pt;"><tbody><tr style="HEIGHT: 30.75pt;"><td valign="top" width="96" style="BORDER-RIGHT: windowtext 0.5pt solid; PADDING-RIGHT: 5.4pt; BORDER-TOP: windowtext 0.5pt solid; PADDING-LEFT: 5.4pt; PADDING-BOTTOM: 0cm; BORDER-LEFT: windowtext 0.5pt solid; WIDTH: 72pt; PADDING-TOP: 0cm; BORDER-BOTTOM: windowtext 0.5pt solid; HEIGHT: 30.75pt; BACKGROUND-COLOR: transparent;">           </td><td valign="top" width="156" style="BORDER-RIGHT: windowtext 0.5pt solid; PADDING-RIGHT: 5.4pt; BORDER-TOP: windowtext 0.5pt solid; PADDING-LEFT: 5.4pt; PADDING-BOTTOM: 0cm; BORDER-LEFT: #d4d0c8; WIDTH: 117pt; PADDING-TOP: 0cm; BORDER-BOTTOM: windowtext 0.5pt solid; HEIGHT: 30.75pt; BACKGROUND-COLOR: transparent; mso-border-left-alt: solid windowtext .5pt;">市民及同比</td><td valign="top" width="156" style="BORDER-RIGHT: windowtext 0.5pt solid; PADDING-RIGHT: 5.4pt; BORDER-TOP: windowtext 0.5pt solid; PADDING-LEFT: 5.4pt; PADDING-BOTTOM: 0cm; BORDER-LEFT: #d4d0c8; WIDTH: 117pt; PADDING-TOP: 0cm; BORDER-BOTTOM: windowtext 0.5pt solid; HEIGHT: 30.75pt; BACKGROUND-COLOR: transparent; mso-border-left-alt: solid windowtext .5pt;">农民及同比</td><td valign="top" width="156" style="BORDER-RIGHT: windowtext 0.5pt solid; PADDING-RIGHT: 5.4pt; BORDER-TOP: windowtext 0.5pt solid; PADDING-LEFT: 5.4pt; PADDING-BOTTOM: 0cm; BORDER-LEFT: #d4d0c8; WIDTH: 117pt; PADDING-TOP: 0cm; BORDER-BOTTOM: windowtext 0.5pt solid; HEIGHT: 30.75pt; BACKGROUND-COLOR: transparent; mso-border-left-alt: solid windowtext .5pt;">全国及同比</td></tr><tr style="HEIGHT: 30.75pt;"><td valign="top" width="96" style="BORDER-RIGHT: windowtext 0.5pt solid; PADDING-RIGHT: 5.4pt; BORDER-TOP: #d4d0c8; PADDING-LEFT: 5.4pt; PADDING-BOTTOM: 0cm; BORDER-LEFT: windowtext 0.5pt solid; WIDTH: 72pt; PADDING-TOP: 0cm; BORDER-BOTTOM: windowtext 0.5pt solid; HEIGHT: 30.75pt; BACKGROUND-COLOR: transparent; mso-border-top-alt: solid windowtext .5pt;">旅游人数</td><td valign="top" width="156" style="BORDER-RIGHT: windowtext 0.5pt solid; PADDING-RIGHT: 5.4pt; BORDER-TOP: #d4d0c8; PADDING-LEFT: 5.4pt; PADDING-BOTTOM: 0cm; BORDER-LEFT: #d4d0c8; WIDTH: 117pt; PADDING-TOP: 0cm; BORDER-BOTTOM: windowtext 0.5pt solid; HEIGHT: 30.75pt; BACKGROUND-COLOR: transparent; mso-border-left-alt: solid windowtext .5pt; mso-border-top-alt: solid windowtext .5pt;">4．96亿   增8.1%</td><td valign="top" width="156" style="BORDER-RIGHT: windowtext 0.5pt solid; PADDING-RIGHT: 5.4pt; BORDER-TOP: #d4d0c8; PADDING-LEFT: 5.4pt; PADDING-BOTTOM: 0cm; BORDER-LEFT: #d4d0c8; WIDTH: 117pt; PADDING-TOP: 0cm; BORDER-BOTTOM: windowtext 0.5pt solid; HEIGHT: 30.75pt; BACKGROUND-COLOR: transparent; mso-border-left-alt: solid windowtext .5pt; mso-border-top-alt: solid windowtext .5pt;">7.16亿  增11.4%</td><td valign="top" width="156" style="BORDER-RIGHT: windowtext 0.5pt solid; PADDING-RIGHT: 5.4pt; BORDER-TOP: #d4d0c8; PADDING-LEFT: 5.4pt; PADDING-BOTTOM: 0cm; BORDER-LEFT: #d4d0c8; WIDTH: 117pt; PADDING-TOP: 0cm; BORDER-BOTTOM: windowtext 0.5pt solid; HEIGHT: 30.75pt; BACKGROUND-COLOR: transparent; mso-border-left-alt: solid windowtext .5pt; mso-border-top-alt: solid windowtext .5pt;">12.12亿   增10%</td></tr><tr style="HEIGHT: 30.75pt;"><td valign="top" width="96" style="BORDER-RIGHT: windowtext 0.5pt solid; PADDING-RIGHT: 5.4pt; BORDER-TOP: #d4d0c8; PADDING-LEFT: 5.4pt; PADDING-BOTTOM: 0cm; BORDER-LEFT: windowtext 0.5pt solid; WIDTH: 72pt; PADDING-TOP: 0cm; BORDER-BOTTOM: windowtext 0.5pt solid; HEIGHT: 30.75pt; BACKGROUND-COLOR: transparent; mso-border-top-alt: solid windowtext .5pt;">旅游收入</td><td valign="top" width="156" style="BORDER-RIGHT: windowtext 0.5pt solid; PADDING-RIGHT: 5.4pt; BORDER-TOP: #d4d0c8; PADDING-LEFT: 5.4pt; PADDING-BOTTOM: 0cm; BORDER-LEFT: #d4d0c8; WIDTH: 117pt; PADDING-TOP: 0cm; BORDER-BOTTOM: windowtext 0.5pt solid; HEIGHT: 30.75pt; BACKGROUND-COLOR: transparent; mso-border-left-alt: solid windowtext .5pt; mso-border-top-alt: solid windowtext .5pt;">3656亿元</td><td valign="top" width="156" style="BORDER-RIGHT: windowtext 0.5pt solid; PADDING-RIGHT: 5.4pt; BORDER-TOP: #d4d0c8; PADDING-LEFT: 5.4pt; PADDING-BOTTOM: 0cm; BORDER-LEFT: #d4d0c8; WIDTH: 117pt; PADDING-TOP: 0cm; BORDER-BOTTOM: windowtext 0.5pt solid; HEIGHT: 30.75pt; BACKGROUND-COLOR: transparent; mso-border-left-alt: solid windowtext .5pt; mso-border-top-alt: solid windowtext .5pt;">1630亿元</td><td valign="top" width="156" style="BORDER-RIGHT: windowtext 0.5pt solid; PADDING-RIGHT: 5.4pt; BORDER-TOP: #d4d0c8; PADDING-LEFT: 5.4pt; PADDING-BOTTOM: 0cm; BORDER-LEFT: #d4d0c8; WIDTH: 117pt; PADDING-TOP: 0cm; BORDER-BOTTOM: windowtext 0.5pt solid; HEIGHT: 30.75pt; BACKGROUND-COLOR: transparent; mso-border-left-alt: solid windowtext .5pt; mso-border-top-alt: solid windowtext .5pt;">5286亿元  增12.2%</td></tr><tr style="HEIGHT: 30.75pt;"><td valign="top" width="96" style="BORDER-RIGHT: windowtext 0.5pt solid; PADDING-RIGHT: 5.4pt; BORDER-TOP: #d4d0c8; PADDING-LEFT: 5.4pt; PADDING-BOTTOM: 0cm; BORDER-LEFT: windowtext 0.5pt solid; WIDTH: 72pt; PADDING-TOP: 0cm; BORDER-BOTTOM: windowtext 0.5pt solid; HEIGHT: 30.75pt; BACKGROUND-COLOR: transparent; mso-border-top-alt: solid windowtext .5pt;">人均花费</td><td valign="top" width="156" style="BORDER-RIGHT: windowtext 0.5pt solid; PADDING-RIGHT: 5.4pt; BORDER-TOP: #d4d0c8; PADDING-LEFT: 5.4pt; PADDING-BOTTOM: 0cm; BORDER-LEFT: #d4d0c8; WIDTH: 117pt; PADDING-TOP: 0cm; BORDER-BOTTOM: windowtext 0.5pt solid; HEIGHT: 30.75pt; BACKGROUND-COLOR: transparent; mso-border-left-alt: solid windowtext .5pt; mso-border-top-alt: solid windowtext .5pt;">737.12元</td><td valign="top" width="156" style="BORDER-RIGHT: windowtext 0.5pt solid; PADDING-RIGHT: 5.4pt; BORDER-TOP: #d4d0c8; PADDING-LEFT: 5.4pt; PADDING-BOTTOM: 0cm; BORDER-LEFT: #d4d0c8; WIDTH: 117pt; PADDING-TOP: 0cm; BORDER-BOTTOM: windowtext 0.5pt solid; HEIGHT: 30.75pt; BACKGROUND-COLOR: transparent; mso-border-left-alt: solid windowtext .5pt; mso-border-top-alt: solid windowtext .5pt;">227.62元</td><td valign="top" width="156" style="BORDER-RIGHT: windowtext 0.5pt solid; PADDING-RIGHT: 5.4pt; BORDER-TOP: #d4d0c8; PADDING-LEFT: 5.4pt; PADDING-BOTTOM: 0cm; BORDER-LEFT: #d4d0c8; WIDTH: 117pt; PADDING-TOP: 0cm; BORDER-BOTTOM: windowtext 0.5pt solid; HEIGHT: 30.75pt; BACKGROUND-COLOR: transparent; mso-border-left-alt: solid windowtext .5pt; mso-border-top-alt: solid windowtext .5pt;">436.13元</td></tr><tr style="HEIGHT: 30.75pt;"><td valign="top" width="96" style="BORDER-RIGHT: windowtext 0.5pt solid; PADDING-RIGHT: 5.4pt; BORDER-TOP: #d4d0c8; PADDING-LEFT: 5.4pt; PADDING-BOTTOM: 0cm; BORDER-LEFT: windowtext 0.5pt solid; WIDTH: 72pt; PADDING-TOP: 0cm; BORDER-BOTTOM: windowtext 0.5pt solid; HEIGHT: 30.75pt; BACKGROUND-COLOR: transparent; mso-border-top-alt: solid windowtext .5pt;">总收入</td><td valign="top" width="468" colspan="3" style="BORDER-RIGHT: windowtext 0.5pt solid; PADDING-RIGHT: 5.4pt; BORDER-TOP: #d4d0c8; PADDING-LEFT: 5.4pt; PADDING-BOTTOM: 0cm; BORDER-LEFT: #d4d0c8; WIDTH: 351pt; PADDING-TOP: 0cm; BORDER-BOTTOM: windowtext 0.5pt solid; HEIGHT: 30.75pt; BACKGROUND-COLOR: transparent; mso-border-left-alt: solid windowtext .5pt; mso-border-top-alt: solid windowtext .5pt;">7686亿元   增12.4%</td></tr></tbody></table>  　　2、“十一”黄金周旅游统计 据国家统计局和国家旅游局统计，“十一”黄金周期间全国共接待旅游者1.11亿人次，同比增长10.5%；实现旅游收入463亿元，同比增长16.6%。其中，过夜旅游者为2858万人次，同比增长7.6%；一日游游客为8284万人次，同比增长11.5%。        三、旅游市场调研分析(沿海城市调查) 1、人们更喜欢自然景观 旅游地类型的调查， 60％选择名胜古迹，50％选择名山大川，49.2％选择异域风光，32.1％选择民族风情园，23％选择原始风貌；而选择城市商业区和公园、园林景区的分别占27.1％和19％。这说明，人们对自然景观的喜爱程度要高于人造景观。　　　　　　　　　 在人们日后向往出游的3处旅游景点的选择方面，60％选择北京和华北山川；48.7％选择广东、海南、港澳地区；48.2％选择新疆、西藏、青海、内蒙古；选择三峡、湖南、湖北，华东的秀丽山水和云南、贵州、四川的分别占18.1％、17.7％和15.8％；在消费水平较高的国外游方面，21.7％选择北美、欧洲，17.7％选择东南亚。　　        分析：选择华东的秀丽山水占17.7%,说明华东山水还要大力加强营销宣传，以激发游客的向往之情。

dingtiger · 发表于 2006-5-26 23:35:00

要金币的，看得人还多些，大概是好奇心的缘故。玩笑！

y00100 · 发表于 2006-5-27 09:29:00

好文章

水龙头 · 发表于 2006-5-28 16:55:00

钱啊，有钱什么时候都能去的啊

zhaopan · 发表于 2006-5-29 02:52:00

旅游，一个朝阳行业啊，处处花钱，时时用钱啊。

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